Stakeholder relations has a strong public relations dimension. As part of this process, we can help a government organisation or company identify its key 'publics' or 'stakeholders' and create strategic plans aimed at enhancing communication with each entity.

We can focus on each 'stakeholder' and develop an integrated programme aimed an developing stronger relationships, achieving buy-in, or securing longterm support. Relationship building is a systematic process of engaging the key people that are relevant for a company or public institution, safeguarding their support and encouraging their proactive participation.