BrandQuorum utilises a proprietary tool called BRACSTAL, that ensures that all communication in an organisation is aligned tightly to corporate (or governmental, as the case may be) objectives. BRACSTAL stands for Brand Acuity-Strategic Alignment, a solution that focuses on identifying the key strategy drivers in a public institution or a company, and makes sure that all information is appropriately and effectively channelled down through all tiers of the institution.

The BRACSTAL method begins with an information gathering process that engages key personnel to ensure they have a unified and common understanding of the institution's strategy. The result of a BRACSTAL 'tune-up' is a "corporate chart" that has the key strategy elements that are important to the institution. The BRACSTAL chart is distributed throughout the organisation so that every team member has the institution's information goals in the form of an easy guide that provides the basis for all tactical activities.

Using the chart, executives are able to express the company's strategic objectives in a pragmatic manner that ensures that all activities are aligned throughout an institution. The result is greater efficiency, higher performance, and better achievement.